let me tell you a secret…

“THE IT-BAG IS DEAD!”

Or at least, the fashion authorities have fondly proclaimed such, at least for once, every year or so since the early 2010s. as well as every time they’ve made stated proclamation, it is usually complied with by a listing including some sequence of the Fendi Baguette, the Dior Saddle, the Chloé Paddington as well as the Balenciaga Motorcycle, I’m all “really, again? Aren’t they over as well as done with?” I bet you believed the exact same as well when you came across this article.

But to be fair, I must admit that I *really* like reading (and frequently re-reading) these pieces – I discover something extremely redeeming about that (supposedly) easier time featuring flared low-rise denim as well as irrationally heavy purses – particularly since they are from a time when I was, well, in existence, however wasn’t worldly sufficient to understand of such things. However, although a decade has passed since the It-bag allegedly died, its obituary continues to be circulated around like a scandalous secret, as well as yes, I do comprehend the intrigue of that.

In fact, the interesting stories behind exactly how these It-bags came to be is one of the things that drew me in to the world of handbags in the very first place, as well as composing about them makes me feel like part of their stories, even if I am not able to experience most, provided my circumstances. Moreover, purses are frequently referred to as wearable works of art, as well as even though the BBag or the PS1 may never once again ended up being the “hottest thing to own right now”, their aficionados continue to devotedly study, gather as well as like these creative pieces, regardless of their It-bag status, or lack thereof.

Fendi Baguette
Via Fashionphile

$2,895

What Constitutes an It-Bag

So that increases the question, what constitutes an It-bag? Plum Sykes from vogue famously composed that, “an It bag, is an It bag only if you’re unlikely to possess it”. It’s “that totemic accessory that revealed you were owner of all that was desirable in the world.” however it isn’t only their ramification of specific social condition or restricted distribution strategy (spurring long waitlists as well as immediate sell-outs), or even the designer’s heritage, that makes them so desirable. They requirement to marry fantastic style as well as top-notch high quality too, as Amanda has so aptly directed out; no question lovers of the Paddington continue to reminisce its thick, buttery leather in spite of its weighty padlock as well as dated design.

Finally, a purse’s “It” factor was determined by its sighting in the right location at the right time, as well as on the right person – frequently by pure serendipity, however more frequently than not, likewise by clever product placement. So while the Fendi Baguette made a flamboyant Sex as well as the City debut in the process of getting snatched from Sarah Jessica Parker’s arms – as well as let’s be honest, a fair part of women wished to do the exact same – Jessica Stam, famous for being recruited from a coffee shop as well as utilizing a quilted, chained Marc Jacobs handbag as her portfolio, led to the Stam’s subsequent naming as well as immense popularity, something which Jacobs himself hadn’t anticipated.

By that definition, however, a great deal of bags have It-bag characteristics, like the Hermès Kelly as well as Birkin, the Chanel 2.55 or the Louis Vuitton Speedy, all of which have fantastic designs, remarkable quality, celeb-followings, quirky backstories as well as are (often) hard-to-get. Does that mean though that they’re It-bags?

Dior Saddle Bag
Via Fashionphile

$3,250

Also, one more loophole in this narrative seems to be that a few of the It-bags of yore either continue to stay in production to date, whether it’s the Balenciaga City or the Proenza Schouler PS1, or those, like the Dior Saddle, Prada Nylon Re-Edition, as well as the Fendi Baguette that have been reissued to newer crowds. However, there’s now a general drive towards treating them as “classics” as opposed to an It-bag. Besides those, there’s a slew of sleek, new styles on the market, all of which in shape the characteristics that defined the It-bag era, like the Bottega Veneta pouch (Or Casette, or Jodie), the Louis Vuitton Coussin, the Dior book carry as well as the Prada Cleo.

And if you have been noticing, you’d realise that ever since the alleged “death” of the It-bag movement, there’s been a rising inclination towards more minimalistic, “classic” silhouettes. It was during this period that “investment bags” ended up being the thing to have, as well as indie-brands started to gain traction in a method they might never have accomplished earlier. Not only that, although patterns do seem to oscillate between logo-less as well as all-over logo, sometimes throwing specific “showy” aspects like chunky chains into the mix as welL, de hoge kwaliteit van maximale zakken uit de jaren 2000 worden zelden gezien, evenals ten goede, velen zouden beweren.

Een andere echte game-wisselaar in de prominente portemonnee is Instagram (en meer recent, Tiktok), waarvan de impact tweevoudig is. Om te beginnen is het nu eenvoudiger dan ooit om de blootstelling te krijgen waarvoor high-end merken eerder moesten strijden: vandaar dat de “juiste plaats, het juiste moment” moment kan worden nagebootst op de feeds van een consument! Ook heeft Social Network een platform ingesteld waar nieuwe merken zich kunnen laten zien op een methode die voorheen goed bijna onmogelijk was onder de high-end spelers, dus nu gaan beroemdheden en hendels van influencers evenveel over het maken van het volgende ‘nieuwe enorme ding ‘Zoveel als ze zijn over het pronken met hun designeraankopen. In feite was het ook vaak de nieuwheid van een tas die bijdroeg aan de IT-factor: de Prada Nylon Backpack was de allereerste high-end tas die het materiaal gebruikte, terwijl de Proenza Schouler PS1, gewoonlijk aangeprezen als het logo-minder Anti-IT-bag, snel bereikt It-bag-sterrendom. Stuart Vevers, de stijl briljant achter vele nietjes van Mulberry, zowel coach als Loewe, merkte dit op aan de waarnemer: “Wat een IT -tas maakt is iets nieuws – dat is de enige formule die er is.”

Prada Vela -rugzak
Via Fashionphile

$ 525

Is de IT-bag echt dood?

Dus als we proberen het traject van IT-BAG’s te onderzoeken (en mogelijk te overdenken), wordt het steeds moeilijk om elk type vast pad te traceren. Moet de Longchamp Le Pliage, aan de extreem bodem van het kostenspectrum, evenals dat in ieders kasten is, over een IT-bag zijn? Zo nee, hoe zit het dan met de betaalbaar geprijsde Mansur Gavriel-emmer, die vaak werd aangeprezen als een eigentijdse IT-bag? Aan de andere kant, moet de Chanel Boy, die niet zo “klassieker” is als de 2.55, worden gedacht aan een IT-bag of een “klassieker”? Het enige kenmerk dat waar lijkt te zijn voor de historische IT-BAG’s is zelfs dat hun populariteit vluchtig was. Ze kwamen, ze veroverden net zo goed als ze hun methode stilletjes in de wederverkoopmarkt maakten, omdat merken vandaag nieuwe stijlen doorbrengen in de hoop hun formules te repliceren en dat niveau van succes en wenselijkheid te bereiken. Dus, zowel meer als meer tassen in de huidige verzadigde marktwinst populariteit, aangedreven door tientallen beïnvloeders, waarvan vele reputaties uitsluitend gebaseerd zijn op de tas-unboxing/beoordelingen, zijn we terug naar een tijdperk van IT-BAGS, of heeft het Werd moeilijker om IT-BAGS voor merken te produceren?